What is Server-Side Tracking in Google Tag Manager?

Server Side tagging in GTM is one of the biggest recent changes to Google Tag Manager.

In this video, I am going to explain what Server-Side & Client-Side tracking are, the differences and what this new Server-Side tagging in GTM is all about.

We will then go over some use cases for Server-Side tracking with GTM and whether you should start using it.

00:00 - Introduction
00:55 - What is Client-Side Tracking?
01:39 - What is Server-Side Tracking?
02:35 - What is the new Server-Side GTM?
04:39 - Use cases for Server-Side GTM?
07:18 - Should you use Server-Side GTM?
08:24 - Conclusion

🔗 Links:

Extended GTM Server-Side Tagging Tutorial - https://measureschool.com/resource/se...

Official Server-Side GTM Documentation - https://developers.google.com/tag-man...

Google Cloud Storage - https://cloud.google.com/storage/

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