GTM Engineering, RevOps, and the AI-Savvy Chief Revenue Officer with Jordan Crawford
Автор: The GTMshift
Загружено: 2025-08-27
Просмотров: 405
Jordan Crawford explains go-to-market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of CRO roles in the AI era.
Jump into the conversation:
(00:00) Welcome to the Episode
(06:16) What is go-to-market engineering?
(10:29) GTM engineering vs. RevOps
(20:39) Permissionless value propositions
(26:12) Systems of intelligence framework
(29:59) The future Jedi CRO
This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!
Follow Jordan on LinkedIn: / jordancrawford
More from The GTMshift: www.gtmshift.com
Subscribe to the newsletter: https://gtmshift.substack.com/
Follow James on LinkedIn: / jameskaikis
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