Meet The Guy Dominating The App Store

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Spy on outlier TikToks that went viral promoting apps: https://spytok.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Private dinners for $100k/mo app founders: https://75v4gfh4e3l.typeform.com/to/C...

Hosted & produced by Joseph Choi:   / josephkchoi  
Ryan: https://x.com/helloryanj

Timestamps:

00:00 – Intro
00:28 – Unpredictable virality
00:53 – Origin & early scaling
04:46 – Revenue + ads story
06:00 – Acquisition & portfolio model
09:38 – Viral video detection + scaling
12:01 – Creative + UGC ad framework
14:31 – Briefing creators properly
18:00 – Creator compensation & filtering
21:50 – B2B wellness shift
23:00 – App acquisition story
25:52 – Future of consumer apps (AI + distribution)
32:00 – App evaluation & retention frameworks
38:00 – AI agents & creator-led distribution
42:00 – Flow app corporate wellness model
49:41 – Flow app today + Next Steps

I sat down with the mind behind the app growth explosion you’ve been seeing across the App Store. From building a powerful portfolio apps strategy to dominating with tiktok ads and mastering user acquisition, this conversation is packed with insights. We break down how ugc ads and the rise of the creator economy are changing the game for scaling apps and app marketing.

You’ll also hear how ai agents are playing a role in app store optimization (aso) and why smart tiktok marketing matters more than ever. If you want to understand today’s best paid ads strategy, learn about seasonal arbitrage, or see what’s possible with platforms like superwall and communities like consumer club, this is for you.

We cover everything from top-performing mobile apps like reflectly, the evolution of the habit tracking app, and the rise of the meditation app trend, to growth strategies in b2b wellness and building a successful app portfolio.

Don’t miss our breakdown of creative testing, tips for working with ugc creators, and pro insights into media buying. You’ll also see examples of viral ads, innovative uses of ai mobile tools, and the blueprint for smart ad scaling that leads to serious downloads growth and top-tier app monetization.