The App Marketing Strategy No One Talks About

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Spy on outlier TikToks that went viral promoting apps: https://spytok.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Private dinners for $100k/mo app founders: https://75v4gfh4e3l.typeform.com/to/C...

Hosted & produced by Joseph Choi:   / josephkchoi  
Nick: https://x.com/nasaoks

Timestamps:

00:00 – Intro
00:25 – 300,000 Instagram comments case study
00:43 – How the phone automation works
00:56 – Cold email logic applied to IG comments
01:20 – Why transparent comments convert best
01:44 – Scaling to 1,000 devices (21M comments/month)
03:22 – How comment-based growth actually works
04:53 – Comment angles and creative formats
06:15 – Timing, context, and why it matters
07:38 – The comment → profile → link funnel
08:55 – TikTok automation origin story
12:06 – Why platforms tolerate UGC automation
14:43 – Full funnel breakdown and learnings
15:16 – 7,000 clicks from 300,000 comments
16:39 – Scaling math and reach potential
18:23 – Future of AI + UGC distribution
49:58 – Platform preview for social agents
52:03 – Why copywriting is the key lever
55:00 – Closing thoughts and sign-off

I’m breaking down the app growth strategy that’s been driving serious traction for consumer apps, and it’s all about using ugc marketing in ways most founders overlook. I’ll show how ugc comments fuel organic distribution, and how instagram automation combined with ai growth tools creates automated engagement that scales.

This strategy taps into instagram growth without paid ads, using instagram comments marketing and social growth hacks to build momentum. It’s a powerful distribution playbook for any startup or saas growth team looking to hack early user acquisition.

I also talk about how cold email strategy plays into content distribution, and why channels for growth like tiktok automation and podcast clips are often underrated. If you’re into lean distribution and want real examples, this one’s for you.

You’ll also hear insights from founder stories and see how tools like superwall and stripe apps help simplify growth at scale. If you’re part of a consumer club or building in public, this product growth framework will change how you think about virality and reach.