Measuring the Invisible: Human Potential, Trust, and the Future of Leadership with Mark Vandeneijnde

How can human potential actually be measured? And once it’s measured, what can you actually do with that information?

In this episode of The Deep Coach, Jonathan Hermida sits down with Mark Vandeneijnde, co-founder of Being at Full Potential and creator of the Human Potential & IDG assessment platforms, to explore a bold question: Can we bring objectivity to inner development—without losing its soul?

Mark shares his deeply human journey—from feeling misaligned in the corporate world, to embracing sensitivity as a gift, to building one of the most holistic frameworks for understanding human potential today. Together, Jonathan and Mark explore trust, awareness, inspiration, abundance, service, and why these inner capacities may be the defining skills of leadership in an AI-driven world.

Topics Explored:

01:25 Mark's Pre-Transformation Life
03:13 Early Signs of Depth and Sensitivity
04:54 Entering the Corporate World
08:07 Discovering Coaching and Sensitivity as a Gift
12:23 The Decision to Leave Corporate Life
14:42 Family Dynamics and Entrepreneurial Challenges
19:10 Recalibrating Success and Family Life
20:30 Insights from the Heart in Business Documentary
34:57 Developing the Human Potential Model
37:34 Defining Human Potential
38:10 Unleashing Human Potential
38:23 The Role of Inspiration and Abundance
38:53 Service and Greater Purpose
40:02 Unique Human Potential
40:32 Audience and Language
41:54 Organizational Impact
44:49 Entrepreneurial Journey
47:13 Trust and Harmony in Leadership
51:03 Navigating Impermanence
53:57 Reinvention and Vision
01:00:52 Democratizing Human Potential
01:11:17 Advice for Transformational Journeys 
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🔗 Connect with Mark:

Learn more about Mark’s work: https://beingatfullpotential.com 
Take the assessment: https://beingatfullpotential.io/ 
Connect with Mark on LinkedIn:   / markvandeneijnde  

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