How Nintendo Won By Not Competing

In the early 2000s, Nintendo was losing the "Console War." Caught in a "Red Ocean" of competition against the overpowered PlayStation 2 and Xbox, they were fighting a losing battle over graphics and specs. Then, Satoru Iwata changed everything.

In this video, we break down The Blue Ocean Blueprint: the legendary business strategy Nintendo used to stop fighting rivals and start creating entirely new markets.

We cover:

The Red Ocean Trap: Why the GameCube failed despite being powerful.

The New Vision: How Satoru Iwata shifted focus from "Specs" to "Smiles."

Lateral Thinking with Withered Technology: The philosophy behind using older tech to create new fun.

The Four Actions Framework: How the Wii eliminated complex controllers to capture non-gamers.

The Legacy: How the Switch proved this strategy works twice.

If you are interested in business strategy, marketing, or gaming history, this is the ultimate breakdown of how Nintendo conquered the world by refusing to play the same game as everyone else.


#Nintendo #BlueOceanStrategy #BusinessCaseStudy #SatoruIwata #Marketing