Data Is the Biggest Lever in Digital Marketing Right Now

Digital marketing veteran Vlad Zhovtenko reveals why data ownership has become the biggest competitive advantage in e-commerce. After 25 years in the industry, learn how businesses can transform from platform dependence to strategic data control.

Vlad shares his framework for identifying the 1-2 metrics that actually drive business growth, explains why TikTok's rise as a search engine changes everything, and demonstrates how to avoid the AI analysis trap that's costing businesses real money. Discover practical strategies for adapting to constant algorithm changes while building sustainable competitive advantages.

Perfect for e-commerce founders tired of guessing what works and ready to build data-driven growth systems that compound over time.

Timestamps
00:00 - Introduction 07:49 - Data as the biggest marketing lever 08:46 - Owning vs renting your data 10:14 - TikTok's search engine evolution 17:55 - Framework for choosing metrics 20:45 - The missing chat button case study 25:06 - AI analysis trap warning 34:12 - Starting e-commerce the right way

Resources Mentioned
📌 RedTrack.io - Data tracking and attribution platform: https://redtrack.io 📌 Charles Bukowski poem - "So You Want to Be a Writer": Search on YouTube 📌 Perplexity AI - Advanced search and analysis tool

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Today's guest: Vlad Zhovtenko Company: RedTrack.io Website: https://redtrack.io LinkedIn:   / zhovtenko  

#eCommerce #DigitalMarketing #DataDriven #MarketingAnalytics #eCommerceStrategy