LLM Traffic Converts 5X Better Than Google for eCommerce

With 57% of Google searches now ending without a click, where are those potential customers going? Matthew Stafford reveals why LLM traffic converts at 5X the rate of traditional search—and how smaller eCommerce brands can capture this massive opportunity.

Matthew has spent a decade helping brands scale through Build Grow Scale. Across every US-based client, he's seen organic traffic drop 20-30% this year. But brands optimising for LLMs aren't just recovering that lost traffic—they're converting it at rates that make their old Google numbers look pedestrian.

Discover why AI assistants have become trusted advisors rather than search tools, the buyer-intent FAQ strategy that's working right now, and why Matthew calls this the biggest shift he's seen in his entire consulting career.

Timestamps

00:00 - Introduction
06:08 - The 57% no-click problem
12:12 - AI as trusted advisor
22:56 - Buyer-intent FAQs explained
27:40 - Schema markup for LLMs
36:41 - Small brand advantage
44:07 - Nothing changes if nothing changes

Resources Mentioned

📌 Build Grow Scale - Revenue optimisation for eCommerce: https://buildgrowscale.com
📌 Kasim Aslam's community - Agentic engine optimisation research (mentioned in episode)
📌 eCommerce Podcast: https://www.ecommercepodcast.net

Connect & Continue Learning

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💬 Are you seeing LLM referrals in your analytics yet? Share below!
📱 Follow Matt: Instagram @mattedmundson

Today's guest: Matthew Stafford
Company: Build Grow Scale
Website: https://buildgrowscale.com
Email: matt@buildgrowscale.com

#eCommercePodcast #LLMMarketing #AISearch #SEO #OrganicTraffic #eCommerceStrategy