MAXQDA for Beginners: Analyzing Focus Group Data| Coding, Themes & Visualization Explained

Learn how to analyze focus group data using MAXQDA like a pro! In this comprehensive tutorial, Dr. Philip Adu walks you through the entire process—from transcript preparation to importing data, coding, setting up demographic variables, creating themes, and generating stunning visualizations. Whether you're new to qualitative research or need advanced MAXQDA tips, this walkthrough gives you everything you need to enhance your qualitative data analysis workflow.

📌 What You'll Learn:

How to structure focus group transcripts for MAXQDA

Setting up demographic variables manually or via Excel

Creating code systems based on research questions

Advanced coding techniques

Using creative coding to develop themes

Visualizing data with 8+ visualization methods

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00:00 - Introduction to Focus Group Analysis in MAXQDA
00:48 - Preparing Your Focus Group Transcripts
02:25 - Formatting Transcripts for Speaker Recognition
04:35 - Uploading Focus Group Transcripts to MAXQDA
07:15 - Reviewing and Cleaning Speaker List
09:50 - Navigating the Transcripts in MAXQDA
10:40 - Manual Setup of Demographic Variables
12:50 - Uploading Demographic Data via Excel
17:45 - Creating Code Containers for Research Questions
20:15 - Start Coding Focus Group Transcripts
24:00 - Developing Codes and Organizing by Themes
28:45 - Using Creative Coding to Group Codes into Themes
35:45 - Finalizing and Visualizing Themes
38:00 - Ethical Use of AI in Qualitative Research (Seminar Info)
39:30 - 8 Ways to Visualize Your MAXQDA Data
41:00 - Subcode Statistics Table
43:00 - Code Comparison with Quotations
46:10 - Case vs. Code Segment Comparisons
51:10 - Comparing Themes with Demographic Variables
55:00 - Code Frequencies by Speakers
58:00 - Word Cloud & Code Cloud Visualizations
1:02:45 - Final Thoughts & Questions