How to Communicate - the Right Message for the Right Team!

Types of Business Communication: Reaching Every Stakeholder!
Welcome to our comprehensive guide on business communication! This video breaks down "RM-Topic 7: Types of Business Communication," an essential topic for anyone managing or working within an organization. We explore the two primary divisions of business communication: Internal and External.
Communication is the lifeblood of any organization. We'll show you how managers maintain vital links with various entities both inside and outside the company, and, crucially, which channels are most appropriate for each audience.
1. Internal Business Communication
This is communication that happens within the organization. It's vital for coordination, motivation, and operational success. We examine how managers communicate with:
• Superiors: Communication moving Upward (e.g., reports, feedback).
• Subordinates (Employees): Communication moving Downward (e.g., directives, policies, performance reviews).
• Peers (Colleagues): Communication moving Horizontally (e.g., team coordination, project updates).
• Shareholders and Unions: Important for transparency, governance, and maintaining a healthy work environment.
2. External Business Communication
This is communication that bridges the organization with the outside world. It shapes the company's reputation, sales, and external relationships. Key external stakeholders include:
• Customers: Maintaining satisfaction, addressing complaints (e.g., direct oral/online communication).
• Intermediaries: Keeping retailers and distributors informed (e.g., sales reports, review meetings).
• Suppliers: Ensuring ongoing, strategic partnerships (e.g., direct communication, partnership discussions).
• Government & Bankers: Managing legal, financial, and regulatory compliance (e.g., formal letters, written reports).
• Media & Society: Building goodwill and managing public perception (e.g., news releases, CSR activities).
Channel Alignment: Choosing the Right Tool
We review the best practices for channel selection (building on RM-Topic 6), emphasizing that the channel must match the audience and purpose. For example, a formal letter is appropriate for the government, while direct oral communication is best for building supplier relationships.
Mastering these types of communication will make you a far more effective manager and professional!
Who do you consider the most crucial external stakeholder for a modern business? Let us know in the comments!
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