The Moment Marketing Becomes Mindset

What if the secret to better marketing isn’t more data, campaigns, or ROI — but a completely different way of thinking?

In this episode, Graham Dobbin talks with Ross Hastings, CEO of Ne-Lo and Anatomy of Marketing Training, about how real growth begins when marketing stops being a department and becomes part of how everyone thinks, decides, and connects.

Together, they explore how to:
💡Shift from doing marketing to being marketing and why that changes everything
💡Build capability and confidence across teams
💡Lead with curiosity instead of control
💡Align culture and brand from the inside out
💡Draw lessons from Apple, Spotify, and Rory Sutherland’s Alchemy

Smart, challenging, and refreshingly human, this episode reveals what happens when leaders stop chasing ROI and start creating cultures that think marketing.

Connect with:
Ross: https://www.linkedin.com/in/ross-hastings/
Graham: https://www.linkedin.com/in/grahamdobbin/

Additional links:
Ne-Lo: https://www.ne-lo.com/
Anatomy of Marketing Training: https://anatomyofmarketing.training/
Alchemy: The Surprising Power of Ideas That Don't Make Sense: https://www.amazon.com.au/Alchemy-Surprisi...

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