Year-End Review for Print Shops: Planning, Bonuses & Metrics That Matter | Part 1

Join us for part 1 of our year-end conversation with Justin Lawrence (Oklahoma Shirt Company) and Steven as they share their annual planning rituals, team bonus strategies, and the business metrics that transformed their shops. From implementing Traction EOS to discovering that 30% of revenue comes from email marketing, this episode is packed with actionable insights for print shop owners.

What You'll Learn:
✅ Year-end rituals: desk cleanups, email purges, and the Big Ass Calendar method
✅ Why "Christmas Cheer Days" work better than traditional parties
✅ Cash bonuses vs. thoughtful gifts: what employees really appreciate
✅ The Traction EOS system: annual planning, scorecards, and leadership teams
✅ Key metrics to track: email response time, customer touchpoints, revenue attribution
✅ How 30% of revenue came from email & SMS marketing ($602K in one month)
✅ Marketing vs. advertising: building awareness in your local market
✅ Major partnership strategies: stadium deals, billboards, and ROI uncertaintyKey Quote: "Praise is affirmation, but criticism is investment." - Justin Lawrence

Free Resource: Email Bruce@InkTavo.com with "Traction Book" to get a free copy of the Traction book!

Sponsors:
GraphxSource: https://www.graphxsource.com/ Use PRINTAVOPOD for 50% off your first order
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Stahls: https://www.stahls.com/ - Use code HUSTLER20 for 20% off your first order!

0:00 - Intro
2:55 - Welcome & Pre-Christmas at the Shop
5:35 - Year-End Rituals & Planning Methods
8:17 - Email Management & Marketing Inspiration
9:15 - Employee Holiday Celebrations & What Works Best
12:06 - Employee Bonuses & Appreciation Strategies
14:04 - Language Barriers & Supporting Bilingual Teams
17:00 - Bonus Structures & Philosophy
18:33 - Introduction to Traction EOS System
19:54 - Annual Planning Meetings & Leadership Structure
22:31 - Key Metrics & KPIs Worth Tracking
25:22 - Email & SMS Marketing Revenue Results
28:00 - Shifting from Sales to Marketing Mindset
29:52 - Major Partnership Strategies & Local Market Dominance
32:25 - Marketing Budget Philosophy & ROI Uncertainty
35:15 - Billboard Advertising Experiments & Results

Bruce Ackerman
  / webmasterbruce  
  / webmasterbruce  

Steven Farag
  / stevenfarag  
  / steven.ink_  

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