How to Pick a Story Angle That Gets You Press (from a Publicist)

If you want to get featured in online publications, podcasts, digital articles, or TV, you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will walk you through exactly how to find it and pitch it like a pro.

Whether you’re a product-based founder, service provider, or expert, this is your first (and most important) step to getting press.

🎯 What You’ll Learn Inside (Full Breakdown Below):
📌 The 2 types of story angles that land features
📌 How to tie your brand into trending, seasonal, or relatable topics
📌 How to start your pitch so the media actually keeps reading
📌 Real-life examples for product & service-based businesses

🕒 TIMESTAMPS – Use this as your PR Lesson Roadmap:
1:07 – The secret to getting featured: It all starts with a story angle
→ Learn why just saying “I want press” isn’t enough — you need a relevant hook.
1:55 – Strategy #1: Use trends & seasons to make your story timely
→ This is what makes editors actually care right now.
2:07 – Skincare example: Turning beauty trends into a pitchable angle
→ I walk through a skincare brand example using seasonal relevance.
4:00 – Tech company example: Using trends to make your brand media-worthy
→ I show how even “non-sexy” industries can create angles using what’s current.
4:44 – How to start your pitch email (so the editor keeps reading)
→ Hook them in the first 2 lines — this is what to say and what not to say.
6:37 – Strategy #2: Evergreen story angles that work year-round
→ These don’t rely on trends and still get attention.
7:00 – The power of relatability: Turning your brand into a connection point
→ Real examples of how to make your story resonate emotionally.
10:21 – Why service-based businesses are perfect for podcasts
→ There’s a niche for every expert — and podcasts are looking for your voice.
12:35 – Recap: The 2 story angle strategies that get featured again and again
→ Quick summary of exactly what works (and what doesn’t).

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