Why Skaters ALWAYS HATED Zumiez

Why Skaters ALWAYS HATED Zumiez

Zumiez built its empire by selling the image of skateboarding to the mainstream, but core skaters never viewed the chain as part of real skate culture. This video breaks down how Zumiez grew from a small mall clothing store into a massive “action sports” retailer, and why skateboarders rejected it from the start. We explore the tension between mall culture and authentic skateboarding, the criticism over scripted sales tactics, and the backlash from skaters who saw Zumiez as an outsider capitalizing on a lifestyle it didn’t understand.

We also look at how Zumiez impacted independent skate shops, how its expansion into hundreds of malls altered the landscape of skate retail, and why brands and skaters increasingly turned toward skater-owned companies and online core shops. From the rise of mall-core fashion to the decline of Zumiez’s cultural credibility, this is the story of how a corporate chain became skateboarding’s most controversial retailer — and why the culture moved on.

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#Zumiez, #Skateboarding, #SkateCulture, #LocalSkateShop, #SkaterOwned, #SkateHistory, #MallCore, #SkateDocumentary



















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