Japan’s music market & industry dynamics
Автор: Primavera Pro
Загружено: 2025-10-22
Просмотров: 1299
Japan is a music market with unique characteristics that make it one of the most influential in the world. While physical CDs still have a strong presence, music consumption through streaming platforms such as YouTube, Apple Music and TikTok has grown rapidly, facilitating the discovery of new artists and interaction with fans. Television and advertising also remain key exposure tools, while the live entertainment industry offers multiple opportunities for international artists.
To successfully enter this market, it is essential to understand its particularities. This involves building an audience through streaming and social media, establishing alliances with strategic local partners for music distribution and concert organisation, and overcoming cultural and commercial barriers. In addition, this presentation will discuss how developing a fan base in other Asian markets, such as South Korea, China and Indonesia, can be an effective strategy before expanding into Japan.
Language: English
Speaker: Takayuki Suzuki (MusicTech Japan)
ℹ️ More info: https://bit.ly/3NXcF32
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