Primavera Pro
Primavera Pro is a global meeting point for the music world, opening a window on what's new and the challenges of an industry that is in constant evolution. During the week of Primavera Sound, this commitment culminates in the celebration of the yearly international meeting in Barcelona. For 5 days, the state of the music business is debated with the best-known experts in the field, showcasing dozens of newcomer bands and giving access to all the tools necessary for the professionals from all around the world who attend the meeting.
Pro has become the ideal setting for the analysis of what is going on and what is in store for the future of the music world, thanks to its position as a strategic point of cultural exchange between Europe, North America and the Latin American countries. In its more recent editions, over 3000 accredited professionals (half of whom were international) attended and participated in around 100 activities and 59 showcases.
It is, in short, where music meets. 🌐
Dykadellic: more than a party. Where lesbians connect
Music Shadow
Echoes, the festival's pulse
BONE X IKLECTIK = L'OS ECLÈCTIC. Experimental, Exploratory and Electronic Festival and Community
FRAY Studio: redefining live music through design and real-time tech
Unison - Rights Management Platform
The DISCO effect: turning music catalogs into opportunity engines
Festival Mússol: exporting new festival formats
First Floor live. Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist
Is authenticity dead? Crafting narratives for a lasting audience connection
Soundtracking the Iberoamerican boom: state of music supervision & licensing
Japan’s music market & industry dynamics
K-Pop meets Latin Hybe's plan for the region A conversation with Fernando Grediaga
Social media virality: boosting ticket sales or just inflating market value?
From vision to reality the creative minds shaping live show visuals
Choose your music data adventure with YouTube Music: from creation to compensation
Dramas, brillos y temazos: el pop como guión de Mariliendre
Ciudades en defensa de sus espacios culturales
Blind algorithms and biased metadata: de-automating equality in the music industry
Empoderando el talento joven: experiencia en la industria musical para estudiantes
Revelator - Unlock the Value of Independent Music
SONIC IDENTITY - A musician’s guide to branding
Las redes sociales al servicio de una carrera musical (y no al revés)
Playlo - Win Money With Your Favourite Song
Instituto de la Música
The future of digital licensing: AI, music rights, and the next evolution of publishing
The soundtrack of style: how music shapes fashion, culture and brand identity
Hinds and Track Star Meet Again: live at Primavera Pro
The resistance of independent music: emerging trends and technologies shaping the future of sync
Licensing for independents-where do we stand now? Market consolidation, challenges & opportunities