The resistance of independent music: emerging trends and technologies shaping the future of sync

Can independent music outsmart the algorithms and rise above the din of easy-to-clear AI-generated and stock tracks? In a world with an ever-increasing visual media production saturated with generic music of dubious origins, independent artists emerge as a vital force for originality and authenticity in sync licensing.

This panel explores how independent rights holders and musicians are not just breaking through the noise but can actively shape the future soundscape of visual media. We'll examine the evolving role of emerging technologies (AI-assisted discoverability, smart pricing) and sync licensing platforms (“sync DSPs”), analyse current market trends, and discuss how independent artists can navigate this changing landscape to connect with music supervisors and secure placements.

We'll also delve into the tension between maintaining control of your music and the need for streamlined licensing processes, exploring solutions that benefit artists and buyers and ensure a more scalable sync business model. Finally, we'll discuss how the industry can address copyright fragmentation to improve the buyer experience.

Join us for an inspiring discussion on the future of sync and how independent music is leading the charge in shaping the soundtrack of tomorrow.

Curated by Unison & Too Young Ltd.

Language: English
Speakers: Lucy Sharratt (Warp Records), Dom Farley (Beggars Music)
Dom Farley (Beggars Music), Silvia Grassi (City Slang) & Matthew Neequaye (Catalog)

ℹ️ More info: https://bit.ly/3NXcF32

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