How Alcohol Marketing Manipulates Us (And Why It Works)

Alcohol marketing is everywhere, from social media to sports sponsorships, music festivals to movie scenes. But how much does it actually influence our behaviour?

In this video, I'll explore the powerful tactics used by alcohol companies to shape consumer perception, target specific demographics, and normalise drinking culture. From psychological tricks to billion-dollar ad campaigns, you'll see how marketing drives more than just brand loyalty, it shapes habits, social norms, and public health and once we're aware of this, we can do something about it.

Timestamps:
00:00 - Introduction
00:47 - Why Branding Is So Powerful
02:46 - How Ads Play with Your Emotions
05:04 - The Influence of Others on What We Buy
06:34 - Psychology Tricks Used in Advertising
08:43 - Outro

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