Grow Your RO | The Fundamentals of Fixed Ops | Nick Shaffer and Bruce Daugherty

In this conversation between two fixes ops pros, Nick Schaffer—Vice President of Sales for TVI MarketPro3 and UNOTIFI—sits down with one of the most respected minds in automotive retail: Bruce Daugherty, President and Founder of A.D.O. Consulting Group.

With a career spanning high-level leadership roles at Hendrick Automotive Group, Sonic Automotive Group, and Sunroad Automotive Group, Bruce has shaped fixed operations performance across the country. Today, he reveals the proven systems, fundamentals, and million-dollar opportunities dealerships are missing right now.

In this episode, Nick and Bruce dive into:

🔧 Bruce’s journey from sales to fixed ops leadership across multiple major dealer groups
📈 Why most dealerships don’t have an expense problem—they have a gross profit problem
🏆 Bruce’s consulting approach that consistently drives $1M–$1.5M in first-year gross profit growth
🔁 The power of returning to fundamentals instead of chasing “shiny object” solutions
🤝 The mentorship, trust, and long-standing professional partnership between Nick and Bruce
📚 Real stories from the field—what’s working, what’s broken, and how to fix it fast

If you’re a fixed ops director, GM, service manager, or dealership leader committed to higher profitability, better processes, and operational clarity, this is a must-listen.

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