Grow Your RO | Fixed Ops Masterclass with Nick Shaffer and Joe Sassin

In this exclusive interview, Nick Shaffer, Vice President of Sales at TVI MarketPro3, sits down with Joe Sassin, Owner of BCJS Enterprises, to dive deep into the world of fixed operations, dealership profitability, and service department goal setting. With decades of combined experience in the automotive industry, Nick and Joe break down practical strategies for increasing repair order (RO) counts, improving technician productivity, and building sustainable dealership growth.

Joe shares his 35+ years of fixed ops expertise—from starting as a technician to running seven businesses under BCJS Enterprises—and explains his straightforward, no-nonsense approach to goal setting, forecasting, and technician motivation. From the "hot dog, hamburger, chicken, steak calculator" to creative technician reward programs, this conversation uncovers actionable insights every Fixed Operations Director, Service Manager, and General Manager can apply.

Whether you're looking to improve your dealership service lane profitability, better understand KPIs in fixed ops, or simply gain insider perspectives from two seasoned industry leaders, this video is packed with real-world strategies to take your service department to the next level.

What You’ll Learn in This Video:
✅ How to set realistic and effective fixed ops goals
✅ Why annual forecasts often fall short in service departments
✅ The importance of month-to-month goal adjustments
✅ Proven methods to motivate technicians and boost hours
✅ Insights on retention, profitability, and long-term growth

About the Speakers:
🔹 Nick Shaffer – VP of Sales, TVI MarketPro3
TVI MarketPro3 partners with franchise dealerships to drive service traffic, grow retention, and ensure guaranteed ROI in fixed ops marketing.

🔹 Joe Sassin – Owner, BCJS Enterprises
With over 35 years in fixed operations, Joe founded BCJS Enterprises, the parent company of seven businesses dedicated to improving dealership profitability, training, and process efficiency.

📈 Want to learn more about how TVI MarketPro3 helps dealers win in fixed ops? Visit: https://www.tvimarketpro3.com

#FixedOps #DealershipService #AutomotiveIndustry #ServiceManagers #TVIMarketPro3 #BCJSEnterprises