STEAL airbnb's $47 BILLION Digital Marketing Strategy

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Read the blog post → https://exposureninja.com/blog/airbnb...

If we showed you a business and told you that the founders had to sell politically-themed boxes of cereal in the street to pay off their credit card debt…you probably wouldn't have expected that business to last very long.

Well, with $3.4 billion of revenue in 2020 and an IPO valuation of $47 billion, Airbnb is far from its cereal box days.

Airbnb has done some epic marketing to get that sort of growth.

We've got some fantastic lessons for you in today’s video - even if you're in a business that looks nothing like Airbnb.

⏲ Timestamps
00:00 — Intro
02:07 — Product Pages
04:41 — Gift Cards
05:41 — Publicity Stunts
07:04 — Catering to multiple customer types
09:07 — Provide an appropriate CTA
14:10 — SEO
16:52 — Branded Keyword PPC
22:00 — Split Test PPC

🔗 Mentioned Links / Resources
Airbnb → https://www.airbnb.co.uk/
Booking.com → https://www.booking.com/

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Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands.

We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival

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