Scott Brinker on MarTech Maps to Platform Mastery

Subscribe to Partnership Mastermind    / @partnershipmastermind  

If you care about platforms, ecosystems, or the future of go-to-market, this episode is a masterclass. Today I’m joined by Scott Brinker, the creator of the iconic MarTech Landscape, long-time author of ChiefMartec, and the builder behind HubSpot’s transformation from product to platform. Jay McBain literally called him “the tech stack hero,” and after this conversation… You’ll see why.

We get real about what it actually takes to shift a company’s DNA from all-in-one product thinking to true platform strategy, the internal evangelism, the mindset rewiring, the competition myths, and the long-tail partner dynamics that most leaders still underestimate. Scott breaks down why ecosystems unlock value that traditional partnership models can’t touch, how developer experience becomes a growth accelerant, and why AI is about to make tech stacks more complex, not less.

From the nerdiest long-tail partner stories to platform governance in the AI era, this episode gives you the frameworks, mental models, and cautionary tales every partner leader, product leader, and ecosystem builder needs to hear.
Watch, subscribe, and drop your biggest insight in the comments.
Scott Brinker
  / sjbrinker  
---------------
Learn more about Partnership Mastermind https://partnershipmastermind.com/
Connect with Chris on LinkedIn   / chris-lavoie-phd-aaaa4111b  

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

-------------------
00:00 – Scott Brinker Intro
00:01 – Quick-Fire Warmup
00:10 – Real Partner Metrics
00:14 – Product → Platform Shift
00:19 – Internal Evangelism
00:25 – Ecosystem vs Partnerships
00:29 – Power of the Long Tail
00:32 – Embracing Coopetition
00:36 – Developer Experience
00:45 – AI & Future of Ecosystems