In Conversation | Naming Lucid (and Beyond) with Lexicon Branding

We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond!

You don't want to miss this episode as we get into the weeds of creating value through brand names, the approach behind brand naming, and David's excellent advice for founders in the process of choosing their company's name.

Learn more about Lexicon Branding: https://www.lexiconbranding.com/

00:00 - Introduction
02:38 - Discussing 41 years of Lexicon Branding
04:20 - Are there differences in the approach to brand naming in the sustainability industries?
06:40 - Discussing the naming of Lucid, a luxury EV car
13:15 - Unpacking Subaru brand loyalty + naming the Outback
17:50 - Creating value when naming sustainable brands
23:10 - What sustainability trends are you seeing that you're most excited to name?
25:10 - How to structure "synthetic" words/names to feel more natural
26:55 - Advice to consider when choosing your company's name

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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