Starting Strong in 2026: Setting SMART Goals (with Emily Hess)

Thinking of setting goals for your business in the new year? This week on The Blueprint we’re diving into all things goal setting with special guest Emily Hess! Whether you’re a new business owner setting goals for the first time or a seasoned entrepreneur who feels like their tank is too empty for new goals, this episode is for you!

Learn more about Emily and Markit’s services at www.makeyourmarkit.com
Learn more about K Marketing Co at www.kmarketingco.com

0:00 Welcome to The Blueprint Season 2
0:38 Meet Emily Hess
1:41 Markit’s Partnership with K Marketing Co.
2:18 Setting Goals in the New Year as a New Business Owner
4:43 How to Set Goals When You Feel Burnt Out
6:18 What are S.M.A.R.T Goals?
7:17 How to Make Your Goals Specific and Achievable
8:30 Make Your Goals Purposeful
9:30 Using S.M.A.R.T Goals to Build Your Business
12:26 How to Track Progress Towards Your Goals
14:30 Common Goal Setting Mistakes
16:07 Perfection is the Killer of Progress
17:32 S.M.A.R.T. Goals Should be Income Producing Activities
19:20 Don’t Set Goals That Are Too Broad
21:43 Look at the Costs of Your Goals
24:35 Balancing Ambition with Realistic Expectations
25:50 Learning From Your Mistakes
30:04 Flexibility is Part of the Process
32:24 Looking Ahead to The Blueprint in 2026

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Facebook: @kmarketingcoPA
LinkedIn: @kmarketingcompany
Website: kmarketingco.com

K Marketing Co. is a marketing agency based in Lancaster, Pennsylvania. At K Marketing Co, we believe that the key to a successful project is understanding your company or nonprofit and its unique goals. We focus on creating visually stunning designs that drive action and elevating your brand with our engaging designs and strategies.

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