CH 16 || PART - 25 || PRICE ADAPTATION STRATEGIES || PROMOTIONAL PRICING ,PROMOTIONAL PRICING TYPES
Автор: Deesha Classes
Загружено: 2022-06-08
Просмотров: 9063
HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 16 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
MEANING OF ADAPTATION OF PRICE
VARIOUS PRICE - ADAPTATION STRATEGIES :-
1.GEOGRAPHICAL PRICING
2. PRICE DISCOUNTS AND ALLOWANCES
3. PROMOTIONAL PRICING
4. DIFFERENTIATED PRICING
VARIOUS PROMOTIONAL PRICING TECHNIQUES:-
a) Loss leader pricing
b) Special event pricing
c) Special customer pricing
d) Cash rebates
e) Low- interest pricing
f) Longer payment terms
g)Warranties and service contract
h) Psychological discounting
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