CH 16 || PART - 14 || DEVELOPING PRICING STRATEGIES AND PROGRAMS || PHILIP KOTLER
Автор: Deesha Classes
Загружено: 2022-05-22
Просмотров: 5671
HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 16 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
PROCESS OF SETTING PRICE
WHEN COMPANIES SET PRICES
PROCESS OF SETTING PRICE
STEP 1 : - SELECTING PRICING OBJECTIVES :-
STEP 2 : - DETERMINING DEMAND
STEP 3 :- ESTIMATING COST
STEP 4 :- ANALYZING COMPETITORS PRICES, COSTS AND OFFERS
STEP 5 :- SELECTING A PRICING METHOD
THREE MAIN CONSIDERATIONS IN SETTING PRICE
THREE Cs MODEL FOR PRICE SETTING : -
1. COST
2. COMPETITORS PRICES AND SUBSITUTES PRICES
3. CUSTOMERS ASSESSMENT OF UNIQUE PRODUCT FEATURES
METHODS OF SETTING PRICE :-
1. MARKUP PRICING METHOD
2. TARGET RETURN PRICING METHOD
3. PERCEIVED-VALUE PRICING METHOD
4. VALUE PRICING METHOD
5. EDLP METHOD
6. GOING-RATE PRICING METHOD
7. AUCTION TYPE PRICING METHOD
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