SBP 140: Move Over Croc, The GOAT is Here! The Barber's Brief, September 4, 2025.

In this episode of the Barber's Brief, Vassilis Douros and Marc Binkley discuss things that have caught there attention over the last couple of weeks. Including the risks associated with rebranding, Amazon's recent advertising strategy, rising costs on Meta, Google's declining market share, and the effectiveness of advertising.

They also highlight Marc's piece for WARC "Why your customers say 'ads don’t work on me' while wrapping up with their ad of the week!

Enjoy the show!

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Marc Binkley: ⁠⁠  / marcbinkley  
Vassilis Douros:   / vassilisdouros  

Chapters
00:00 - Introduction
00:35 - The Risks of Rebranding
03:16 - Amazon's Advertising Strategy Shift
05:01 - Meta's Rising Advertising Costs
08:28 - Google's Declining Market Share
11:56 - The Role of Advertising in Consumer Behavior
12:43 - Marketing Moment: Ads and Consumer Perception
21:29 - Ad of the Week: Lacoste's Logo Glow Up

In The News Links:
Title: The Rebrand Reality Check
Link:   / officialjohnjames_ok-now-this-story-became...  
https://finance.yahoo.com/news/cracke...

Title: Amazon exits Google Shopping ads
Link: https://www.ecommercenorthamerica.org...

Title: Creative Might Be the Solution to your Meta's Budget Problem
Link:   / kevin-goodwin-12b4243a_most-performance-up...  

Title: Google's Decline: Understanding the Shift in Search and What's Next - Franco
Link: https://franco.com/blog/advertising/g...

The Marketing Moment:
Title: 4Ps - Promotion: Why your customers say 'ads don’t work on me'
Link: https://www.warc.com/newsandopinion/o...

Ad of the Week
Title: Lacoste replaces its crocodile with a goat to celebrate Novak Djokovic
Link: https://www.thedrum.com/news/2025/08/...