Knitting vs Capitalism: Why Making Things Is Radical

What do knitting, fast fashion, tech bros, and capitalism have to do with each other?
More than you’d think.
In this video, I talk about how knitting — a slow, hands-on craft — quietly resists capitalism, fast fashion, and the attention economy. From the knitting.com tech bro fiasco to Amazon, Apple, Google, TikTok scrolling, and the devaluation of labour, this is an argument for making things instead of endlessly consuming them.
Knitting takes time. Capitalism wants that time.Knitting values labour. Capitalism hides it.Knitting builds community. Capitalism prefers you isolated and scrolling.
Whether you knit garments, small projects, or just like the idea of slowing down, this video is about reclaiming your time, attention, and creativity in a system designed to extract all three.
🧶 Topics covered:
Knitting vs capitalism
Fast fashion and labour value
The attention economy and mindless scrolling
Craft as resistance
Why slow hobbies matter
Knitting, mindfulness, and community
You don’t have to knit to relate — but you might want to cast on after watching.
#knitting #capitalism #knittingessay
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📧Email: braidandtinker[at]gmail.com