How to Get More Dry Eye Patients with Dr. Joelle Holland

In this live stream, Bob Miglani, Founder of Hoot, sits down with Dr. Joelle Holland, an optometrist in Medina, Minnesota, to explore how doctors can build a thriving dry eye specialty within a busy primary care practice. The conversation focuses on the real world evolution of a dry eye clinic, from early LipiFlow treatments and inconsistent protocols to a more intentional, patient centered system that improves understanding, trust, and treatment acceptance.

This discussion dives deep into the role of objective diagnostics such as meibography and lid margin imaging in helping patients visualize meibomian gland dysfunction and dry eye disease. Dr. Holland explains why proof matters in today’s healthcare environment and how showing gland dropout and lid inflammation changes the quality of the conversation, especially for patients who are minimally symptomatic or unaware of the underlying problem. The session also highlights the importance of separating the comprehensive exam from the ocular surface evaluation to avoid overwhelming patients and to preserve the integrity of both visits.

You’ll hear how effective dry eye conversion depends less on talking about devices and more on education, clarity, and pacing. Topics include managing symptomatic versus asymptomatic dry eye patients, using familiar analogies like dentistry and preventive care to explain disease progression, and guiding patients through at home steps before introducing in office treatments. The conversation covers how IPL, RF, LipiFlow, LLLT, prescription therapies, and insurance based options fit into a broader, individualized treatment plan rather than a one size fits all protocol.

The stream also addresses workflow, quality of life, and burnout, showing how slowing down the right conversations can actually reduce stress, improve scheduling, and increase the value of each patient interaction. There is also discussion around using AI tools to refine chairside language, shorten explanations, and ensure patients understand what is happening and why, without feeling sold to.

This video is especially valuable for optometrists and practice owners looking to grow dry eye revenue, implement specialty care thoughtfully, and create a clear patient journey from diagnosis to education to treatment. It offers practical insights into improving patient communication, increasing follow through, and building a sustainable dry eye clinic using meibography, ocular surface evaluations, and in office dry eye treatments.

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Hoot is a marketing and education automation platform that provides a proven system to increase consultation bookings, treatment sign ups, and revenue. We help practices grow by educating patients throughout the process, using visual aids to build trust and demonstrate expertise, and simplifying your workflow with pre built videos and campaigns.

To learn more about Hoot, visit us at www.GetHoot.com