This Is the Smartest Way to Use AI for Marketing in 2025

Want our exact prompt that turns AI into a marketing machine? Get it here: https://clickhubspot.com/kdv
Ep. 339
Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?
Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition.
Mentions
Perplexity Labs ⁠https://www.perplexity.ai/hub/blog/in...
Claude ⁠https://claude.ai

Time Stamps
00:00 Future Marketing Playbook with AI
03:00 Building Ideal Customer Profiles
06:07 Building Customer Profiles Efficiently
11:15 Targeted LinkedIn Audience Strategy
14:15 Targeting KPIs for Growth Audiences
17:01 New Metric Clustering for Marketing
22:03 Micro Audience Engagement Strategy
26:04 Expanding KPI Seed List
27:03 Micro Audience Targeting via Synergy

Host Links:
📲Kipp Bodnar,   / kippbodnar  
📲Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.