The $7.8B eCommerce Growth Strategy With Sabri Suby

Sabri Suby is the Founder and Head of Growth at King Kong, Australia’s fastest-growing direct-response digital marketing agency. The company has generated over $7.8 billion in sales in over 1,000 industries. As an author and thought leader, Sabri wrote the international best-selling book Sell Like Crazy and has been featured in publications, including Forbes and Entrepreneur, where he contributes articles on entrepreneurship, digital marketing, and business growth strategies. He was one of five investors on the 2023 season of Shark Tank Australia.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [3:03] The factors that contributed to Sabri Suby’s exponential business growth from $50 to $70 million
• [4:36] Sabri talks about the resources that helped him shift from an employee to an entrepreneur
• [9:53] How to scale an e-commerce business using competitive strategies
• [16:28] What is the Black Tiger growth strategy?
• [20:06] Case studies of brands surpassing the competition by increasing LTV
• [22:26] Strategies for generating value for the customer
• [26:31] How luxury brands create high-value customer experiences — and what DTC brands can learn from these tactics
• [37:39] Sabri’s experience building a $500 million sales machine for MrBeast
• [42:02] Developing a compelling brand story by analyzing product value
• [51:19] Audience-building strategies for brand growth
• [55:16] The worst pitch Sabri witnessed on Shark Tank Australia
• [1:01:24] Personal work ethic and life lessons from Sabri

In this episode…

The secret to brand growth isn’t experimenting with various popular hacks and hoping something works. In reality, many brands focus on the wrong metrics. For instance, 80% of people spend 80% of their time reducing customer acquisition costs and 20% of their time increasing AOV and customer LTV. These numbers should be reversed, as nurturing your existing customers leads to lower acquisition costs. How can you uplevel the customer experience to scale your brand beyond $100 million in revenue?

With experience generating over $7 billion in revenue for various e-commerce brands, Sabri Suby maintains that you can’t scale sustainably without generating value for your customers and creating exceptional experiences. This requires garnering their attention and convincing them to purchase from you through compelling brand stories and messaging. However, you can’t just distribute a catchy slogan and logo across various social channels and expect to build your brand and audience. You must identify your target customer, market and develop messaging around their central problem, and determine a product differentiator to craft a brand story.

Join William Harris for another episode of the Up Arrow Podcast as he interviews Sabri Suby, the Founder and Head of Growth at King Kong, about his $7.8 billion growth strategies. Sabri shares what DTC brands can learn about luxury brands’ customer experience strategies, the worst pitch he’s ever witnessed on Shark Tank Australia, and how he built a $500 million sales machine for MrBeast.

Resources mentioned in this episode:

• William Harris on LinkedIn -   / wmharris  
• Elumynt - https://elumynt.com
• Sabri Suby: Website - https://sabrisuby.com | LinkedIn -   / ssuby  
• King Kong - https://kingkong.co
• MrBeast on YouTube -    / @mrbeast  
• Sujan Patel - https://sujanpatel.com
• Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle by Sabri Suby - https://www.amazon.com/s?k=sell+like+...
• “Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach” on the Up Arrow Podcast - https://elumynt.webflow.io/podcast/ma...
• “The Future of Retail With Brittain Ladd: Hyperlocal Logistics, AI, Fast Fashion, and More” on the Up Arrow Podcast - https://elumynt.webflow.io/blog/the-f...

Sponsor for this episode...

This episode is brought to you by Elumynt. Elumynt is a performance-driven e-commerce marketing agency focused on finding the best opportunities for you to grow and scale your business.

Our paid search, social, and programmatic services have proven to increase traffic and ROAS, allowing you to make more money efficiently.

To learn more, visit https://www.elumynt.com