Episode 21 - What Artists and Collectors Both Need to Understand - Troy Black

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Troy’s Links
http://auctionsbyblack.net/
  / troy.black.737  
  / auctionsbyblack  

SUMMARY
In this episode of The Business of Art podcast, host Mark McKenna interviews legendary art auctioneer Troy Black, a second-generation auctioneer with over 30 years of experience running major Western art auctions. Troy shares how auctioneering has evolved, what makes a successful auction, and how artists can use auctions as a career-building tool.

They explore the emotional highs and lows of selling work in a public bidding environment, the psychology behind pricing and reserves, and what collectors are really looking for. Troy also gives behind-the-scenes insight into auction dynamics — from energy in the room to bid spotters and strategic pacing — and shares practical advice for emerging artists looking to break into the market through auctions.

Whether you're new to the art world or looking to level up your career, this episode offers invaluable wisdom on growing your collector base, pricing confidently, and staying grounded through market fluctuations.

TAKEAWAYS

Auctions are about connection — between artist, collector, and auctioneer
The right reserve price can make or break a sale
Smaller works can be more accessible and build long-term collectors
Artists should develop an abundant mindset and embrace mentorship
Auctioneers rely on energy and bid spotters to drive momentum
Election years and market trends affect collector behavior
Every artist benefits from nurturing relationships — with collectors and the auction house
Creating fun, accessible pieces opens doors to future opportunities
Having your work in auctions can help get you seen — even if it doesn’t sell
A strong career is built one relationship at a time

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KEYWORDS
Troy Black, art auctions, Western art auctions, how to price art, art market trends, auctioneer insights, art business tips, building collectors, selling art at auction, emerging artists, art sales strategies, auction psychology, artist mentorship, art pricing tips, abundant mindset, art career advice, how to succeed as an artist