Episode 29 - How and Why Galleries Pick Artists - Scott Jones

🎨 Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait...

🖼️ Scott Jones' Links:
Facebook:   / scott.jones.73932  
Instagram:   / scottjonesfineart  

🎙️ Episode Summary
In this episode of The Business of Art Podcast, host Mark McKenna interviews long-time collector and gallery expert Scott Jones, who shares how he transitioned from a corporate business career into a lifelong role in the fine art world.

Scott dives into what galleries actually want from artists — from professionalism and consistent communication to a strong online presence. He unpacks the evolving role of galleries in the digital age, the continued value of newsletters, and how personal connections drive collector interest and loyalty.

If you're an artist navigating gallery relationships or trying to grow collector engagement, this episode is filled with straightforward advice from the other side of the table.

🎯 Key Takeaways
Scott has been passionate about art collecting since he was 15.
He transitioned from business executive to art gallery professional.
Art shows and networking are essential for visibility and growth.
Collectors value personal connection — they want to know the artist.
Artists need to take initiative in their own marketing and promotion.
Newsletters are a powerful tool for staying top-of-mind with buyers.
Understanding the seasonality and rhythm of the art market is crucial.
Galleries still matter, but so does your online brand.
Managing expectations is key to strong gallery relationships.
You don’t need a big gallery to find success — just the right fit.
Consistency, professionalism, and relationship-building drive long-term success.

🎨 Looking for help to improve your painting skills? Join my Animal Painting Skool, where I share my entire process and members are seeing incredible results: https://www.skool.com/animal-portrait...

🔍 Keywords for Discovery
Scott Jones, Mark McKenna, art business, art galleries, how to get into galleries, gallery advice, art career, artist marketing, art shows, collector relationships, selling art, newsletters for artists, art industry insight, gallery representation, online artist promotion, building an art career, networking for artists, artist branding, art podcast