40 New Storage Units. 5 Rented in 30 Days. I'm NOT Worried. Here's Why.

I thought building more storage was a no-brainer.
Demand was there. The numbers worked. It felt like the obvious next step.
But once the units were finished and I was standing here with the doors up, the experience started to feel different than I expected.
This video isn’t about a big failure or a dramatic win.
It’s about that in-between phase — when a decision makes sense on paper, but takes more patience than you planned for in real life.
I walk through why expanding felt logical at the time, what changed once the build was done, and how I’m thinking about timing, pressure, and long-term decisions now that the work is finished and the waiting has started.
If you’ve ever made a move that you still believe in, but found yourself second-guessing it sooner than expected, this is an honest look at that moment.
No hype. No lessons packaged up neatly.
Just what this stage actually feels like.

This channel documents what it’s really like to build and operate a storage business including the good parts, the doubts, and everything in between.

Thanks for watching.