How to use psychology to hack viewers brains (& make more money)

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In this video, I breakdown the core human psychology that powers behavior on social media.

If you understand this, you'll be able to make content that performs better and drives more leads.

Note: A lot of the video talks about fear as the core motivator for why people take actions. I'm not indicating that all content should be designed to scare people, nor do I like the fact that this is such a powerful action driver, I'm simply commenting on how base human psychology works from and breaking down how to leverage it (for good!).

Video Time Stamps:
0:00 Intro
0:40 Most Important Marketing Principle
7:58 Example #1 (Brick - https://getbrick.app, code kallaway)
9:34 Example #2 (Light Phone - https://www.thelightphone.com/)

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