BCG Interactive Case Interview Practice #2: Drug Pricing

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This BCG case interview is a pricing case, which is common in BCG first-round interviews. To pass your consulting interview and land a consulting job offer, it is critical that you practice and master case interviews.

To successfully solve or pass this case interview, you will need to create a framework to methodically go through different pricing strategies, such as cost-based pricing, value-based pricing, and competition-based pricing. Through a combination of these pricing strategies, you will be able to identify an optimal price for the client to set. At the end, you will deliver a case recommendation.

This case is from BCG's interactive case interview library, which can be found at: https://www.bcg.com/Interactives/ICL/

ABOUT ME:

Taylor Warfield is a former Bain Manager, interviewer, and recruiter with over 10 years of experience helping students and working professionals land offers at top consulting firms, including McKinsey, BCG, and Bain.

His website attracts over 500,000 visitors per year and his YouTube channel has more than 50,000 subscribers and 3 million views. He is the author of multiple top-selling case interview books that have sold over 50,000 copies across more than 13 countries.

Taylor's books, online courses, and coaching have helped thousands break into consulting—including those from non-target schools, unconventional backgrounds, or with low GPAs.