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This Bain case interview practice case is a market entry case, one of the most common types of cases for Bain first-round interviews. To pass your consulting interviews and land a consulting job offer, it is critical that you practice and master case interviews.

To solve or pass this case, you will need to create a consulting framework to assess the market attractiveness, strength of competitors, the client's capabilities, and the expected profitability. Afterwards, you will deliver a case recommendation that summarizes your analysis and key takeaways from the case interview.

This case is taken from Bain's case interview library, which can be found at: https://www.bain.com/careers/intervie...

ABOUT ME:

Taylor Warfield is a former Bain Manager, interviewer, and recruiter with over 10 years of experience helping students and working professionals land offers at top consulting firms, including McKinsey, BCG, and Bain.

His website attracts over 500,000 visitors per year and his YouTube channel has more than 50,000 subscribers and 3 million views. He is the author of multiple top-selling case interview books that have sold over 50,000 copies across more than 13 countries.

Taylor's books, online courses, and coaching have helped thousands break into consulting—including those from non-target schools, unconventional backgrounds, or with low GPAs.