How the LTA and Prime Video are inspiring the next generation of female British tennis players
Автор: Leaders
Загружено: 2024-03-14
Просмотров: 255
Emma Radcanu's historic victory at the 2021 US Open tournament captivated tennis fans worldwide and was a catalyst behind Prime Video and the LTA netting a partnership to bring new female players into the sport.
And so 'Prime Video LTA Youth Girls' was born in October 2022 and is a multi-year programme that's serving up new opportunities for young women and girls to play and stay in tennis.
LTA's Product & Programme Manager, Jo-Anne Downing, and Amazon Prime Video's Senior Production Executive, Louise Goya-Perez - two stakeholders right at the heart of the partnership - joined Leaders' very own Javan Odegah for a wide-ranging conversation on how the programme is going; the critical aspects of inclusion in participation; and offered their thoughts on the impact that the intervention will hopefully have in the future.
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