Building a Winning Culture: Boston Legacy FC, Mission 44 & TWG Motorsports

How do you build a winning culture from the ground up?

Control owner Jennifer Epstein (Boston Legacy FC, NWSL Team 15), Jason Arthur (CEO, Mission 44 & Director of Impact for Sir Lewis Hamilton) and Jill Gregory (Chief Operating Officer at TWG Motorsports) share practical playbooks for high-performance organisations—covering culture vs. strategy, hiring for culture-add (not just fit), player-/employee-first operations, wellbeing with accountability, and inclusive talent pipelines that unlock performance.

They also discuss startup realities: making 400 “key hires,” investing in people and infrastructure (stadium, training facility), and knowing when to slow down to go fast.

0:00 – Intros: Jennifer Epstein, Jason Arthur & Jill Gregory
1:12 – Host kickoff & “culture eats strategy” framing
2:19 – Defining a winning culture
3:14 – Building from scratch: player-first, employee-first
4:23 – Mission 44 lens: high-performance + purpose
5:57 – Biggest challenges: ambition vs pace; startup hiring
8:54 – Building leadership: experience + fresh voices
11:11 – Key hires in motorsport: culture-add over culture-fit
13:26 – Performance & wellbeing: flexibility, budgets, accountability
16:13 – Investing for growth: people, stadium, training facility
18:12 – Startup resourcing: best athlete vs best person
19:44 – Inclusion in practice: recruiting & retaining underrepresented talent
22:23 – Creating space and course-correcting: listening, feedback, rebrand
24:00 – Intentional culture building: make time, equal priority
25:28 – Final advice & wrap: talent, inclusion as a business need