Goals in the short and long term: Richard Masters on shaping the Premier League’s future

Premier League CEO Richard Masters sits down at Leaders Week to unpack the state of the league on and off the pitch: record broadcast deals and international growth, the league’s approach to streaming/OTT and Premier League Studios, and how clubs build consensus behind closed doors. He discusses calendar congestion, player welfare, the new independent regulator, and financial frameworks (PSR vs. squad cost ratio).

Masters also covers solidarity & parachute payments, the Summer Series in the US, the UK 3pm blackout, anti-piracy efforts, and the league’s growing footprint with offices in New York, Singapore, India, and China—plus what he can say about ongoing cases.

0:00 – Richard Masters intro
1:08 – Early-season health check (attendances, viewership, competitiveness)
2:43 – New broadcast cycle & international media growth
4:09 – Streaming/OTT Strategy & Premier League Studios
7:02 – Inside shareholders’ meetings and building consensus
9:00 – Learning from other sports and tech in officiating
10:37 – Global calendar congestion & protecting domestic football
13:01 – Player welfare and rising match intensity
13:49 – Potential expansion to 22 clubs
14:00 – Independent regulator: Status, concerns and timeline
15:26 – Revenue distribution: Parachutes, solidarity and community impact
18:00 – Manchester City FC charges: Process and confidentiality
19:05 – Financial rules: PSR vs squad cost ratio (85% vs UEFA 70%)
23:55 – International growth: Summer Series, 3pm blackout, global offices and anti-piracy