Filters OFF MENA EP03 | Saurabh Shukla on Retail Media, First-Party Data & Talent in MENA

From #FiltersOFF MENA Ep3, Saurabh Shukla (Head of Adtech & Retail Media Ops, Landmark Group) breaks down what’s really driving — and blocking — the retail media revolution across the Middle East.

🧠 In this unfiltered conversation hosted by Bharath Kumar B (mFilterIt), Saurabh dives deep into:
💡 The real challenges behind MENA’s first-party data story
💡 Why people and process still matter more than platforms
💡 The balancing act between shiny tech and sustainable revenue
💡 Building high-performance retail media teams in a rapidly evolving market

🚫 Myths busted in this episode:
• “First-party data automatically guarantees performance.”
• “AI can replace the human layer in adtech ops.”
• “Retail media success = ad revenue alone.”

Timestamps:

00:00 - Introduction
00:37 - Retail Media: The New Walled Garden?
05:55 - Scaling Revenue: Ops, Product, and the Programmatic Maze
11:13 - AdTech Stack Wars: Buy, Build, or Blend?
17:06 - First-Party Data: Privacy, Performance, and Pitfalls
24:55 - Retail Media Ops: Team, Tech, and Talent
30:31 - Explain Like I’m 5: Programmatic, but Make it Simple
32:05 - Growth Confession Booth
33:41 - $1M, No Google, No Meta Challenge
38:47 - Rapid Fire – Word Association
40:19 - AdTech buzzword
42:44 - Legacy POV
45:00 - Conclusion

🎬 Watch the full episode to understand why MENA’s retail media transformation is powered not just by technology — but by trust, teams, and talent.

Featuring insights from:

• Saurabh Shukla – Head of Adtech & Retail Media Ops, Landmark Group
• Host: Bharath Kumar B – AVP, Product, mFilterIt ‪@TECHMATRIXX‬

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