Intentional Social Media for Realtors & Loan Officers - The 30-10-5-5-3-1 D&G Real Estate Podcast

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We’ve all been there. You log into Facebook, LinkedIn, or Instagram planning to “do some marketing,” and 20 minutes later you’re scrolling through your competitor’s posts, your cousin’s vacation pics, or your ex’s new relationship. Even worse—you trick yourself into thinking that liking a few posts or debating in a Facebook group is actually prospecting.
Here’s the truth: social media can be the biggest time-suck in your business—unless you use it with intention.
That’s where the 30-10-5-5-3-1 Rule comes in. It’s a simple, repeatable daily formula that keeps you consistent, helps you deepen relationships, and actually grows your brand instead of wasting time.
Step 1: 30 Minutes of Focused Social Media
Block just 30 minutes per day. That’s it. Not hours. Not “whenever I get around to it.”
Think of it as a business appointment with yourself.

Step 2: 10 Likes (“Harvest” Engagement) ❤️
Go back into your feed and like 10 posts from your network. Show up in their notifications. It’s a small but powerful touchpoint.

Step 3: 5 New Connections 🤝
Add five people who matter to your business:
• Referral partners
• Past clients
• Vendors
• Local professionals you want in your ecosystem
Do this daily and your network compounds.
Step 4: 5 Real Comments 💬
Forget “Nice post” or “Congrats!” That’s lazy. Instead, add genuine value:
• “Your backyard looks amazing—I remember how excited you were about that space when we first toured the home.”
• “So glad this house has been such a great fit for you. Love seeing clients really make it their own.”
• “This made me smile—your kitchen was one of my favorites. I knew you’d do something special with it.”
These comments stand out because they’re personal and memorable.
Step 5: 3 Direct Messages (DMs) 📩
DMs are where real conversations start. Reach out to referral partners, past clients, or prospects. Keep it simple and relationship-driven:
• “Hey Stan, I just wanted to check in—how’s business been lately? Seeing a lot of activity with investors, curious what’s happening on your end.”
• “Hi Nancy! I was thinking of you this week—I just helped a client who could’ve used your services earlier in the process. Let’s grab coffee soon?”
• “Hi Maggy! Hope all’s well! Been sharing creative loan options with agents—love to see how we can collaborate for your clients.”
That’s real follow-up—not just posting and praying.
Step 6: 1 Post of Your Own 📢
Finally, put your voice out there. Share a:
• Quick tip
• Client story
• Market insight
• New listing
• Win or lesson
Pro tip: Prep your content first thing. That way, you’re not scrambling at the end of your 30 minutes.
Why It Works
This rule keeps you out of “doom scroll” mode and in relationship-building mode.
• 30 minutes keeps it efficient.
• 10 likes show up in your network’s notifications.
• 5 connections grow your reach strategically.
• 5 comments spark conversations.
• 3 DMs deepen relationships.
• 1 post keeps your brand visible.
Do this daily and in just a few weeks you’ll notice more engagement, warmer relationships, and real leads coming through.
Final Thought
Social media isn’t about chasing likes—it’s about building a community that knows, likes, and trusts you. The 30-10-5-5-3-1 Rule makes it simple and doable.
👉 Want more strategies like this? Check out the D&G Loan Officer Realtor Motivational Business Mindset Podcast for practical tips that help you win in today’s market. https://open.spotify.com/show/6WcBRy6...
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