McDonald's Problem Statement: Improper Resource Management | Free Case Study Example

📝 What is the main problem in the McDonald's case study? The essay on this page maintains it is the lack of proper resource management.

🔗 Original essay: https://ivypanda.com/essays/mcdonalds-case...

📑 Paper type: Case Study
📖 Pages: 2
🔠 Words: 642
📚 Subjects: Business, Company Missions
⚙️ Language: 🇺🇸 English

🔎 Works Cited:
Cravens, David and Piercy, Nigel. “Strategic Marketing”. McGraw Hill. 9th edition. 2009.
Gogoi, Pallovi and Michael, Arndt. “McDonald’s Corporation”. Business week, New York, (2003): 281-284.
Johlke, Mark and Dale Duhan. "Testing Competing Models of Sales Force Communication". Journal of Personal Selling & Sales Management. USA Vol. 21 (4), (2000): 265-277.
Kohli, Jaworski. “Market orientation: Antecedents and consequences”. Journal of Marketing; New York 57, (3) (1993): 53-81.
McDonald, Malcolm et al. "Corporate Marketing and Service Brands—Moving Beyond the Fast-Moving Consumer Goods Model." European Journal of Marketing; London. Vol. 35 (3/4), (2001):335-352.

🔗 Donate your paper: https://ivypanda.com/essays/donate-paper
🔗 Our Website: https://ivypanda.com
🔗 Our Twitter: https://twitter.com/smartstudynow
🔗 Our Instagram: https://www.instagram.com/ivypanda_studyhelp/
🔗 Our Pinterest: https://www.pinterest.com/ivypandacom/
🔗 Annual Essay Writing Contest: https://ivypanda.com/scholarship-writing
🔗 Annual Video Contest: https://ivypanda.com/scholarship-video
🔗 Our second YouTube channel:    / @ivypanda