Sage Brand Archetype: Unlocking Wisdom to Build Trust and Authority. Examples of brands and adverts

Explore the Sage Brand Archetype and discover how embracing wisdom, knowledge, and truth can elevate your brand to a trusted authority in your industry. In this video, we dive deep into what defines the Sage brand archetype, its core characteristics, and how iconic brands like Google and Harvard successfully leverage these traits to build credibility and long-term loyalty.
Whether you're a brand strategist, marketer, or business owner, understanding the Sage archetype can help you position your brand as a thought leader that educates and empowers your audience. Learn actionable tips for incorporating the Sage archetype into your brand strategy and see how it can transform the way your audience perceives your brand.
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If we haven’t met before, my name’s Sergey Gorenko, a researcher and brand advisor for Marketers, Business Owners, and Entrepreneurs. I help avoid mistakes in brand strategy and communication. Through my videos on this channel, I share evidence-based marketing tools to make your marketing strategy more effective. As a market researcher turned consultant, I have over 15 years of experience developing brands in different categories. I’m happy to help you grow your business using a blend of classic strategy and modern marketing tools.
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Sergey Gorenko helps to grow healthy brands using the best strategic marketing tools.

⌚️TIMECODES:
00:00 Intro
00:41 Core Characteristics of the Sage Brand Archetype
04:58 Google example
06:24 CNNexample
08:13 Illinois Uni example
10:01 Other examples
10:01 Other examples
10:43 Final Thoughts

Download the Free brand archetypes PDF cheat sheet at the link below:
(will be uploaded soon)