Sergey Gorenko

I help marketers and business owners avoid marketing mistakes and grow healthy brands. My name’s Sergey Gorenko. I'm a brand advisor and market researcher with over 15 years of experience developing brands in different categories. Through videos on this channel, I share evidence-based marketing tools to make your marketing more effective. I’m happy to help you grow your business using a blend of classic strategy and modern marketing tools.
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Apple’s Crisis: What Went Wrong?

Apple’s Crisis: What Went Wrong?
How to do Market Research right: Qualitative and Quantitative explained (2025 Guide)

How to do Market Research right: Qualitative and Quantitative explained (2025 Guide)
Marketing Psychology: Neuromarketing tricks (Part 2) Psychological Triggers making people buy more

Marketing Psychology: Neuromarketing tricks (Part 2) Psychological Triggers making people buy more
Marketing Psychology: Neuromarketing tricks (Part 1) Psychological Triggers making people buy more

Marketing Psychology: Neuromarketing tricks (Part 1) Psychological Triggers making people buy more
7 Biggest Marketing Mistakes holding you back.

7 Biggest Marketing Mistakes holding you back.
Explorer Brand Archetype: How to inspire adventure, freedom and discovery? Examples

Explorer Brand Archetype: How to inspire adventure, freedom and discovery? Examples
Sage Brand Archetype: Unlocking Wisdom to Build Trust and Authority. Examples of brands and adverts

Sage Brand Archetype: Unlocking Wisdom to Build Trust and Authority. Examples of brands and adverts
Innocent Brand Archetype: How Purity and Optimism Inspire Loyalty. Examples

Innocent Brand Archetype: How Purity and Optimism Inspire Loyalty. Examples
Understanding the Outlaw Brand Archetype. How to build the Outlaw Brand? Examples.

Understanding the Outlaw Brand Archetype. How to build the Outlaw Brand? Examples.
Ruler Brand Archetype: How to Build Authority and Influence. Examples of brands and adverts.

Ruler Brand Archetype: How to Build Authority and Influence. Examples of brands and adverts.
Unlocking the Creator Brand Archetype: Innovate and Inspire in Marketing. Examples

Unlocking the Creator Brand Archetype: Innovate and Inspire in Marketing. Examples
Understanding the Caregiver Brand Archetype: Nurturing Trust and Loyalty. Examples.

Understanding the Caregiver Brand Archetype: Nurturing Trust and Loyalty. Examples.
Unlocking the Jester Brand Archetype: How Humor Can Transform Your Brand

Unlocking the Jester Brand Archetype: How Humor Can Transform Your Brand
Understanding the Lover Brand Archetype: Emotion, Passion, and Connection. Examples.

Understanding the Lover Brand Archetype: Emotion, Passion, and Connection. Examples.
Unlocking the Power of the Everyman Brand Archetype: Relatable and Reliable! Everyman examples.

Unlocking the Power of the Everyman Brand Archetype: Relatable and Reliable! Everyman examples.
Understanding the Magician Brand Archetype. How to build the Magician Brand? Examples of adverts.

Understanding the Magician Brand Archetype. How to build the Magician Brand? Examples of adverts.
Understanding the Hero Brand Archetype. How to build the Hero Brand? (examples)

Understanding the Hero Brand Archetype. How to build the Hero Brand? (examples)
Understanding Brand Archetypes: The Ultimate Guide to Archetypes. How to find your brand's persona?

Understanding Brand Archetypes: The Ultimate Guide to Archetypes. How to find your brand's persona?
How to create a marketing plan? How to create a winning marketing structure? Intro to marketing 2024

How to create a marketing plan? How to create a winning marketing structure? Intro to marketing 2024