Unlocking the Jester Brand Archetype: How Humor Can Transform Your Brand

This video is dedicated to using Jester Brand Archetype in marketing. Discover how humour, playfulness, and a light-hearted approach can revolutionize your brand strategy, engage your audience, and create unforgettable experiences.

🔹 What You'll Learn:
The core characteristics of the Jester Brand Archetype.
How top brands successfully embody the Jester to captivate their audience.
Practical tips and real-world examples to infuse humour into your branding.
🔹 Who Is This For?
Entrepreneurs looking to differentiate their brands.
Marketers aim to add a playful twist to their campaigns.
Creatives and brand strategists seeking inspiration.
Anyone interested in the power of humour in business.
Join us as we explore the transformative power of the Jester Brand Archetype and learn how to make your brand both entertaining and memorable.

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#JesterArchetype #Branding #Marketing #HumorInMarketing #BrandStrategy #Entrepreneurship #CreativeMarketing

🔗 SOCIALS:
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WHO AM I?
If we haven’t met before, Hey, I’m Sergey, a brand advisor for Marketers, Business Owners, and Entrepreneurs. I help avoid mistakes in brand strategy and communication. Through my videos on this channel, I share evidence-based marketing tools to make your marketing strategy more effective. As a market researcher turned consultant, I have over 15 years of experience developing brands in different categories. I’m happy to help you grow your business using a blend of classic strategy and modern marketing tools.
If that sounds interesting, consider subscribing! See you in the next video.
Sergey Gorenko helps to grow healthy brands using the best strategic marketing tools.

⌚️TIMECODES:
00:00 Intro
00:36 Core characteristics of Jester Archetype
02:23 Old Spice example
03:21 M&Ms example
05:07 Mail Chimp example
06:22 GoDaddy example
06:52 Ben & Jerry’s example
08:41 Final Thoughts

Download the Free brand archetypes cheat sheet at the link below:
(will be uploaded soon)

🍿 Want to know more about archetypes? Check out these videos:

The Outlaw Archetype – rebellion
The Magician Archetype – mystique
The Hero Archetype – determination
The Lover Archetype – sensuality
The Jester Archetype – humour
The Everyman Archetype – humility
The Caregiver Archetype – kindness
The Ruler Archetype – authority
The Creator Archetype – innovation
The Innocent Archetype – wholesomeness
The Sage Archetype – wisdom
The Explorer Archetype – adventure

Thank you for watching!