Folding Time with Synthetic User Research | Boris Petrovitch Njegosh | LisboaUX
Автор: LisboaUX
Загружено: 2025-12-18
Просмотров: 25
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We’re entering a new era of product discovery. One where AI reshapes not just how fast we move, but how we think about user research altogether. Boris Petrovitch Njegosh talk introduces the concept of synthetic user research: a method powered by generative AI tools that allows teams to go from a problem statement to structured insights in minutes instead of weeks.
Rather than replacing traditional research, this approach offers a faster path to strong hypotheses that can be later validated through real user interviews, testing, and iteration.
We explore what “AI-First” truly means for product teams today, how prompt architecture becomes a new core skill, and why tomorrow’s designers are really context architects.
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