How I went from 7000 crores to Zero? | Lessons from GoodGlam founder

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👉VIDEO INTRODUCTION:

What really happens when you have to shut down your ₹7000 crore empire?

In this episode of the Think School Podcast, we sat down with Darpan Sanghvi, the founder of The Good Glamm Group, India's first content-to-commerce unicorn. From the early success of MyGlamm to facing a staggering ₹600 crore loss, Darpan opens up about the mistakes, the lessons, and the reinvention that followed.

At its peak, Good Glamm Group was valued at more than ₹7000 crores, but what followed was one of the most dramatic falls in Indian startup history. Darpan had to make the toughest decision of his life - shutting down a massive empire he had built from scratch. In this raw and honest conversation, he reveals what went wrong, how he dealt with the pressure from investors, employees, and the media, and most importantly, how he's rebuilding from the ashes with hard-earned wisdom and a completely new playbook.

👉Timestamps:
00:00 - Introduction
03:36 - What leads to Success & Failure
05:01 - First-ever Campaign
07:52 - Early days
09:24 - Bringing L'occatine spa in India
10:33 - Making the right proposition
12:50 - How My Glam started
16:06 - How makeup companies work
22:56 - Identifying Niche in beauty industry
27:46. -Building core R&D team
30:55 - Celebrity marketing campaigns
35:12 - How Hoardings campaign work
39:00 - Do Celebrity brands work
43:13 - Why is Manish Malhotra so successful?
45:44 - Generating ₹600 crore revenue
54:04 - Cost of Acquisitions
1:00:00 - Why did Good Glam fail?
1:11:54 - How Family and investors reacted?
1:16:44 - Future goals
1:18:00 -Summary


👉 These are manufacturers our guest engaged with during their brand-building journey -

Regi Laboratories: [email protected]
Viva Cosmetics: [email protected]
KASCAP Glass: [email protected]
Intercos Group: [email protected]
Kolmar Korea : [email protected]
Vedik Skincare: [email protected]
NG Electro Products: [email protected]


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