ChatGPT for B2B Marketing: How to Help Buyers Find You

AI in B2B sales is changing how buyers discover solutions. Instead of starting with Google, buyers now turn to AI tools like ChatGPT, Gemini, and Claude for instant answers. If your brand is not showing up in those responses, you are already invisible to buyers.

In this AI Revenue Summit session, David Kirkdorffer, GTM leader and expert in Generative Engine Optimization (GEO), explains how to structure your content for large language models and why GEO is the next evolution of SEO for B2B marketing.

Key Takeaways from This Session:
AI tools as the new B2B buyer interface (2:46)
GEO vs SEO and what really changes (3:40)
Four buyer questions your content must answer (4:56)
Tactical tips to structure content AI can actually find (10:19)
Three steps to begin your GEO journey: Learn, Audit, Fix (14:45)

Why Watch:
This session is for CMOs, RevOps leaders, SEO strategists, and demand gen teams who want to make their brand visible in AI-powered buying journeys. David shares a practical roadmap for aligning content strategy with buyer intent and ensuring your company shows up when prospects ask AI for help.

Learn more from the AI Revenue Summit and explore how AI is reshaping buyer enablement: https://getsignals.ai/freece

Subscribe for more sessions from the AI Revenue Summit.

#AI #GenerativeEngineOptimization #SEO #B2BMarketing #BuyerEnablement