10 Performance Marketing Tips for 2026 (Webinar w/ Chris Dryer & Steven Willi)

In this webinar replay, Chris Dreyer (CEO and Founder of Rankings.io) and Steven Willi (President at Rankings.io) break down 10 high-intent, bottom-of-the-funnel performance marketing strategies for 2026.

This session is focused on what actually drives leads and signed cases, not vanity metrics or surface-level brand awareness.
From AI-powered search and structured SEO to Performance Max, Local Services Ads, Meta, and Yelp, this webinar delivers a clear, actionable roadmap for law firms looking to dominate in 2026.

What You’ll Learn
How AI is changing search in 2026: Chris explains the difference between LLMs (ChatGPT, Gemini, Perplexity) and Google AI Overviews, and how firms can rank in both.

Why structured content wins AI Overviews. Learn how “quick answer boxes,” clean headers, and summarized content help Google and LLMs understand your pages.

The power of hyper-local authority. Discover how publishing local crash data, statistics, entities, and source magnets builds geographic relevance and trust.

How directories are fueling AI discovery again. Why platforms like Super Lawyers, Best Lawyers, Justia, and Million Dollar Advocates are resurging as key AI citation sources.

Compound anchors & brand signals for 2026 SEO. How branded + transactional anchors (and even brand mentions without links) strengthen authority in both search and LLMs.

Clean site architecture that boosts SEO and AI visibility. Flat vs. folder structures, topical clustering, and why organization matters more than ever.
Local SEO that converts, not just ranks. NAP consistency, cross-platform reviews, CTR, branded searches, and how Google Business Profile impacts AI-driven discovery.

Performance Max done the right way. Why PMax lead-gen campaigns should come after brand and high-intent search, and how to train them properly with offline conversion data.

Paid channels that actually drive cases
Why reviews, responsiveness, and velocity matter everywhere

Performance marketing in 2026 isn’t about doing more. It’s about sequencing correctly, feeding platforms better data, and building real brand authority across every channel AI touches.
If you want to compete for high-intent legal leads in the next wave of search, this webinar lays out exactly how to do it.
🎧 Watch the full Rankings.io webinar to get ahead of 2026, before your competitors do.
🎟️ Join us at PIMCON 2026! Tickets are live at pimcon.org

About the speakers

Chris Dreyer – CEO and Founder of Rankings.io. Oversees the agency’s long-term strategy and client outcomes, with more than 15 years spent helping personal injury law firms grow in highly competitive markets.


Steven Willi – President at Rankings.io. Leads the agency’s strategic vision and growth, drawing on a digital marketing career that began in 2007. Brings deep technical SEO expertise, a creative and hands-on problem-solving approach, and a proven ability to translate complex concepts into clear, actionable strategies that drive results for law firms.
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
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Books:
Personal Injury Lawyer Marketing: From Good to GOAT: https://www.amazon.co.uk/Personal-Inj...

Niching Up: The Narrower the Market, the Bigger the Prize: https://www.amazon.co.uk/Niching-Up-N...


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